How to Leverage Your Network to Land Your Next Job
If you’re job hunting, you’ve probably been told to “apply online” as the first step. However, the surprising truth is up to 80% of jobs are never advertised. That’s right: the majority of opportunities are filled before they ever make it to a job board.
The secret? Networking.
Networking isn’t about schmoozing at cocktail parties or collecting business cards you’ll never look at again. It’s about building authentic, two-way relationships that can lead to opportunities you might never discover otherwise. The good news is that you already have a network. You just have to tap into it.
Reach Out to Friends, Former Co-Workers, and Mentors
Start with the people you already know and trust. Send a friendly email, text, or LinkedIn message letting them know you’re exploring new opportunities. Share your skills, your interests, and the type of roles you’re targeting. Be clear, but don’t make it feel like a hard sell. Keep it simple:
“I’m looking to transition into a new marketing role and would love to hear if you know of any openings or companies that might be a good fit.”
People are more often willing to help than you think–they just need to know how.
Join Industry Groups and Attend Events
Every industry has professional associates, online communities, or networking groups. Many of these host events–both virtual and in-person–where you can meet people who share your professional interests.
If attending an event feels intimidating, set simple goals, like introducing yourself to three new people or asking two meaningful questions during a discussion. Over time, these small steps build a strong presence in your professional community.
Ask for Informational Chats
Informational interviews are a low-pressure way to learn about a company, role, or industry from someone who’s living it. Reach out to people on LinkedIn or through mutual connections and ask for 15-20 minutes of their time to hear their story.
These conversations aren’t about asking for a job–they’re about gaining insight and making a genuine connection. Often, when a role opens up, those same people will think of you first.
Build Before You Need It
The best networking happens before you’re job hunting. Engage with your connections regularly–comment on their LinkedIn posts, congratulate them on career moves, or share articles they might find useful. This way, when you do need help, your outreach feels like a natural continuation of your relationship–not a sudden request.
Networking Isn’t Transactional–It’s Relational
Here’s the biggest mistake people make: treating networking as a one-time favor exchange. Strong professional relationships are built on mutual respect, curiosity, and a willingness to help each other. When you focus on connection rather than transaction, the opportunities will follow.
Whether you’re just starting your job search or actively applying, your network is one of your most powerful tools. Start conversations, stay curious, and give as much as you ask. The next opportunity you hear about might not be on a job board–it might be in your inbox, from someone you already know.