Recruiting is the lifeblood of your company. You need talented employees to keep business operations smoothly running. Because the efficiency and effectiveness of your recruiting process continues to evolve, you need to stay on top of what’s happening in your industry to continue finding and keeping the most qualified talent. Here are four recruiting trends to watch in 2020.
Increasing Use of Social Media
Online visibility and immediate communication channels improve efficiency and effectiveness in the recruiting process. In addition to posting job openings on your social media channels, use your social networks to proactively find potential candidates. For instance, post job ads in Facebook groups relative to your industry. Include Twitter hashtags to help candidates find your company. Content marketing will separate your business from the competition, show why candidates want to work for you and allow them to apply online. Live video encourages candidate engagement and increased job applications.
Offering Greater Flexibility
Offer increasing flexibility to encourage candidates to work for you. Since approximately half the workforce is expected to consist of independent contractors, focus on bringing aboard temps and freelancers with specialized skills for project work rather than hiring full-time employees. Give your employees will have the option to work remotely when possible. Or, allow job sharing and flex time to attract more candidates to your business.
Focus on Employer Branding
Shaping your company’s brand will be increasingly important to attract top talent. Since candidates study an employer’s background, mission, values, goals, and reputation before deciding whether to apply for a position, you want to create the best image of what it’s like to work for your organization. This includes maintaining a strong career site, where the most quality candidates visit and decide to apply. Strong branding also means having job descriptions that stand out. In addition to role requirements, include company location, history, culture, awards, community involvement and career growth. Highlight benefits, responsibilities and key requirements so candidates know whether they’d fit with a position. Include an extensive list of benefits, pay range, career paths, employee success stories and what sets a business apart from the competition.
Implementation of Virtual Reality
Virtual reality (VR) will be increasingly important in industries where job functions require an accurate simulation to assess candidates’ skills and capabilities. You can see how candidates perform in circumstances similar to those that may be encountered on the job to determine which candidates are more likely to be successful in a role. VR also can provide candidates a virtual tour of your work facilities and dynamics without the expense of bringing candidates to the workplace.
Let Barracuda Staffing take over your recruiting responsibilities. We provide candidates for temporary, temporary-to-hire, executive, and direct-placement roles in Tulsa. Contact us today to get started!