Social media recruiting provides a variety of benefits. You can reach passive candidates, see talent and passion firsthand and gain candidate information without a resume. You also can find a great culture fit, filter out bad candidates and save money on advertising. Even better, many social media recruiting tools are free to use. Here are three of the best ways to utilize free social media recruiting tools that you can implement today.
1. Utilize Multiple Platforms
Use different recruiting strategies on a variety of social media platforms. Because they appeal to different audiences, what might work for one may not work for the others. For instance, LinkedIn is a hotspot for active and passive candidates to find their next role as well as your employees and company followers to share job postings and organization information. Facebook helps your brand interact with followers, engage with job seekers and learn about your company’s openings. Twitter lets you sell your brand and attach photos, videos and media to your tweets to increase your message and impact. YouTube lets you broadcast your brand through videos and show what it’s like to work for your company. Google+ provides a built-in talent pool allowing recruiters to create private groups with candidates from relevant sectors. Instagram lets you promote your brand through pictures, videos and text while appealing to younger generations.
2. Post Videos
Post videos to engage passive candidates. Nonverbal messaging, body language, verbal tone and visual clues work to share an even more impactful message about your organization. Also, social videos generate a substantially higher number of shares than text and images combined. You may create a live video to host spontaneous Q&As or provide behind-the-scenes footage of what it’s like to work for your business. Showing what your culture is like attracts candidates who are the right fit. You might even post your job descriptions as videos to further increase engagement and number of applicants, especially among younger generations.
3. Encourage Content Sharing
Ask your employees to share company posts. Acting as brand ambassadors shows how great your business is to work for and increases your number of applicants. Answer followers’ questions and provide information about your brand through diverse content such as how-to guides, blog posts, images, photos, infographics and podcasts. Staff can recommend jobs to members of their network and provide referrals for openings. Hiring on employee referrals typically means a better fit with company culture, greater understanding of the business and longer retention.
Gain Help with Recruiting
Gain help with recruiting from Barracuda Staffing. We send you resumes of candidates we interviewed and let you interview them. If you decide to make an offer and the candidate accepts, we take care of the background screenings, verifications, paperwork and payroll. Contact our leading recruiters today!